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Brand Spotlight - PITUSA

Posted on April 21 2021

Once you slip into a Pitusa garment you’ll wonder how you ever got along without one! The brand’s comfy, colourful, boho-chic vibe is undeniably fabulous! These wonderfully whimsical, beach to street pieces are made from the finest Peruvian and Indian Cottons and are a must for warmer weather!

Founded in 2010 by Clara Lago, Pitusa (meaning funny little girl in Spanish) was the designer’s childhood nickname.  According to an interview with Ocean Drive Magazine, Clara says, “Coming from London, but living in Miami, I generally struggled with what to wear on a day to day, just because it’s so hot here - I felt there was a void in the market for comfortable summer wear.  It was something that was really hard to get your hands on”.

Clara’s journey is truly one of perseverance and dedication.  She set out to design high quality yet affordable and comfortable clothing for all women.  The business started out of her apartment with only “a thousand dollars and a lot of hope”.  Today, over a decade later, Pitusa has grown into a robust brand selling to over 300 stores all over the world with two warehouses in both Miami and Peru and even opened it’s first Flagship store in Wynwood, Miami in 2018.

Pitusa is fiercely passionate about empowering women, both in the workplace and beyond.  The brand’s employees are made up predominantly of women in every department in all levels of the company and all garments are manufactured under ethical and fair trade working conditions. 

Drawing on inspiration from the beauty of women from all cultures all over the world, Pitusa creates vibrantly coloured, comfortable, and beautifully unique pieces that are highly coveted by both Sandpipers’ customers and staff.  Have a peak at some of our favourites below!

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Pitusa’s Signature Silhouette - The Abayas!  Mini or Maxi, in their luscious colours and signature inca trim.  Like a classic kaftan but better!  Soft fabrics feel as light as air in warmer weather, these throw-it-on-and-go pieces are an essential part of any day at the beach.  Pair it with a cute denim jacket for running errands or cooler evenings.  We’re big fans!

   

   

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The Tie Dye Trackie Pant has that laid back vibe that is so quintessential Pitusa!  We love this fresh coral shade against the white and Pitusa’s signature trim finishes these comfy joggers with some unique flair.  And speaking of flair, the Long Sleeve Crop Top has that breezy, effortless style that looks so fresh paired with denim, shorts, or joggers.  We’ve found our Spring/Summer essentials right here!

   

 

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Take your favourite t-shirt dress, add a trendy tie-dye print, and cute inca trim and you’ve got the Pitusa Tie Dye V Neck Dress!  This sweet little number feels like your softest t-shirts and looks so effortlessly fab you can wear it from the beach to the shops to lunch and anywhere else your warm weather day takes you.

  

 

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Pitusa makes pajamas!!!  And you know they’re gonna be extra fab when you can already sleep comfortably in most of Pitusa’s day wear pieces.  The Pima PJ Top and matching Pima PJ Bottoms are gonna elevate our pajama game to unsurpassable levels!  Soft Pima cotton jammies with cute inca trim in the prettiest lavender hue?  Yes please!

  

Shop the Pitusa Collection here!