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Brand Spotlight: Seafolly

Posted on July 27 2020



Top 3 Reasons Why We LOVE Seafolly Swimwear

“Our mission is to make a positive difference in the way women feel about themselves, using what is true to our product and our way of living. We are here to support women. Just like our cossies, we lift them up and hold them tight”. - Seafolly Swimwear, Australia Seafolly founder Peter Halas started his swimwear company in the Summer of 1975 in Sydney’s Bondi Beach in Australia. He wanted to create a brand of swimwear that would speak to women who want to feel beautiful and confident. While it’s no secret that today, Seafolly Swim has a massive and loyal following around the world, we wanted to share with you our top 3 reasons why we LOVE Seafolly and why it continues to be a favourite with our customers (and our Sandpipers Staff!) Season after Season!

#1 - Their Top Quality Fabrics, Construction, and Ongoing Innovation
Seafolly Swim can be credited with pioneering popular swim trends that are now commonplace with so many other brands such as bringing the popular “lycra” trend into their swim collections during the 1980’s. They were also one of the first premium swimwear brands to sell bikinis as separates instead of sets, allowing customers to “own their style”. This concept, as simple as it sounds, benefits the customer in so many ways. It allows for optimum mixing and matching of styles and colours and also (and most importantly!) it allows the customer to choose different sizes for their tops and bottoms! Sandpipers customers often come in to pick up a new bikini top or a new bikini bottom to mix and match with their already existing swim wardrobe. It’s not uncommon for us to hear about a Seafolly loyalist who lives in the Seafolly Roll Top Bottoms every Summer and comes back the following season for a different bikini top to go with her pair from two or three seasons ago. Seafolly swimwear LASTS! If taken proper care of, Seafolly pieces can take you through many many many Summers of mixing and matching tops and bottoms to your heart’s content! The quality of their fabrics and the construction of their garments really is beyond phenomenal.

#2 - Their Commitment to Ethical and Social Responsibility
At Sandpipers we love hearing how the creators of the products we sell are doing their best to improve the lives of workers around the world. Seafolly is a proud member of the Ethical Trading Initiative (ETI), a leading alliance of companies, trade unions and NGOs that promotes respect for workers’ rights around the globe. Seafolly is aligned to the ETI vision which aspires to create “a world where all workers are free from exploitation and discrimination, and enjoy conditions of freedom, security and equity." Since becoming a Foundation Stage Member in 2015, Seafolly has adopted the ETI base code as an integral part of Seafolly’s supply chain operations and Code of Conduct. Seafolly extends this commitment to its suppliers and is committed to social and ethical sourcing initiatives founded on mutual respect and beneficial to the development of the communities and the people they work with.

#3 - Their Broad Range of Sizes, Designs, and Coverage Options
Seafolly believes that “Fit is a feeling”, and we couldn’t agree more! Their swimsuits range in size from an AUS size 6 (CAN size 4) to AUS size 18 (CAN size 16), not to mention their commitment to providing larger cup sizes with an array of gorgeous and supportive options. Their cup sized swimsuits go from a D-cup to an F-cup. The Seafolly F-Cup Halter Bikini Top is a staple for our larger busted customers for sure, in fact one of our G-cup wearing staff members is a true devotee of this style and snatches up a new colour every season! When it comes to design and coverage options we truly believe there is a Seafolly swimsuit for everyone. Their designs are ageless! At Sandpipers, we sell our Seafolly Bikinis, One Pieces, and Cover ups to customers from the tender age of 12 to the age of 80 and everything in between! Seafolly bikini bottoms are especially popular with our customers who like more coverage. Their fuller coverage bikini bottoms stay in place and the array of styles available means there is something for every taste and style. The Roll Top Retro and the Ruched Side Retro Bottoms are super popular mix and match staples while styles like the Active Multi Strap Hipster and the V Band Retro Bottom are a great choice for those who like their bikini bottoms to have some eye-catching details like strappy side cut outs or ruched fabric. Of course it’s not just the variety of stylish options, broad range of sizing, and the vast array of colours and prints that keep our customers coming back for Seafolly Swimwear every Season, it’s also their unsurpassed fit! When you try on a Seafolly bikini or One Piece you can feel the quality in the construction of the garment. They wear well in every sense of the word. There really is a Seafolly swimsuit for everyone, no matter your shape or style. Our customers love to share with us season after season how much they adore their Seafolly swimwear and we honestly couldn’t agree more!

 Fall in love with the Seafolly collection here.