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Taylor Swift: The Swim Eras!

Posted on March 20 2024

 Every devoted Swiftie has a fave Taylor Swift Era and we’ve got a swimsuit for that!


If you were one of the kajillions of fans who did not get concert tickets to see the actual Eras tour live, you can now partake in the fantasy of music, fun, and fashion by watching “Taylor Swift, The Eras Tour: The Movie” that dropped to stream on Disney+ just this past weekend! I binged the three and a half hour long concert film in one sitting and I can tell you it was phenomenal and utterly impressive. Taylor is not just a superstar, she is a powerhouse of talent, beauty, and stamina. Seriously, I was exhausted just watching her! And the fashion was just beyond, kudos to her and her team for the gorgeous and ornate costumes worthy of the fashion runways of Paris or Milan. Throughout her career, Taylor has used different aesthetics to portray each era, and her fans have embraced them in dressing up for the tour.

Taylor Swift has gifted us with numerous chart-topping hits throughout her career, particularly during her initial six album cycles under Big Machine Records from 2006 to 2017. Memorable tracks like "Love Story," "All Too Well," and "Shake It Off" emerged during this period. However, tensions arose around her seventh album, Lover, as it was her first fully-owned album release and marked her transition to Republic Records. This led to disputes with Big Machine and celebrity talent manager Scooter Braun over the ownership of the masters of her first 6 albums. The conflict (along with some public online encouragement from Kelly Clarkson in 2019) spurred Taylor to re-record her music and she embarked on a journey to reclaim her artistic control and provide fans with fresh renditions of her beloved songs, resulting in the releases of Fearless (Taylor's Version), Red (Taylor's Version), Speak Now (Taylor's Version), and 1989 (Taylor's Version) by 2023. Have we mentioned how much we adore a badass boss babe? Iconic!

In honour of the concert film release and the coming of Spring and the warmer temps ahead we thought we’d share some of our picks for bikinis and one pieces inspired by Taylor Swifts Eras starting from her debut Album all the way to “Midnights”. So queue up your most beloved album and get scrolling, because as I found out just this weekend, It’s Taylor Swift’s world and we’re just living in it - and dressing for it!

Taylor Swift 

Embracing the nostalgia of Taylor Swift's self-titled era is a celebratory renaissance of teenage Taylor's country charm. The essence of this era is captured in its simple yet iconic fashion evoking a sense of timeless Americana. Taylor's debut album marked her arrival as a country sweetheart, and you can channel this vibe into your beach wardrobe with shades of green, flowing boho sundresses, hoop earrings, and lots and lots of bracelets.  The eyelet detail in this Polo Ralph Lauren One Piece and the lush green florals in this Seafolly bikini embrace this era with care-free whimsy!



During the Fearless era, Taylor transitioned from an underground figure in country pop to global stardom, marked by iconic songs like "Love Story" and "You Belong With Me." This album holds special significance as Taylor's first re-recorded “Taylor’s Version” release. At the Eras tour, Fearless takes the spotlight with glittering gold and fringed mini dresses, reminiscent of Taylor's look during her 2009 Fearless tour. Fans can pay homage to this era in sparkling gold swim attire, styling hair in her signature curls, and don’t forget to draw the iconic '13' symbol somewhere on your body! This shimmering gold one piece and bikini from Vitamin A are perfect for showcasing Taylor's evolving style from her country roots to the glamorous stages of the world.


Speak Now

The Speak Now era marked Taylor's style evolution towards a fairy tale-inspired aesthetic, featuring tulle, sweetheart necklines, and a more feminine vibe that resonates with fans seeking a magical experience. Fans looking to embrace the romantic and enchanting themes of this era and it’s signature purple hues will fall deeply in love with the simplicity of this Bond-eye one piece (pair it with a flowy maxi skirt for maximum romance feels) or this stunning deep purple one piece from Miraclesuit that feels as luxurious as a formal gown. Bonus: both of these one piece swimsuits can double as fabulous bodysuits!



During the RED era, Taylor made a notable shift into pop music, producing hits like "22," "I Knew You Were Trouble," and "We Are Never Ever Getting Back Together." The album gained critical acclaim but fell short of winning AOTY at the 2013 GRAMMYs. However, it remained a favorite among fans, leading to its second re-record in 2021. The RED era's distinct aesthetic features Taylor's hipster-inspired style, characterized by tea dresses, Mary Janes, Breton stripes, and iconic outfits like the circus ringleader ensemble from the RED tour. To channel RED energy on the beach, fans can opt for fabulous red swimwear like this bra style bikini top from Seafolly or give your look a sexy retro spin in this stunning red one piece from Sea Level. Don’t forget to top your look off with a pair of high waisted shorts and Taylor’s signature red lip!



For Taylor Swift's pop masterpiece, the 1989 era offers a plethora of iconic music video looks, from "Shake It Off" and "Blank Space" to "Bad Blood" and "Wildest Dreams." The OG 1989 tour featured matching two-piece sets, sequined jackets, and skater skirts, all complemented by Wayfarers for a chic ensemble. Fans can also draw outfit inspiration from the album's tracklist like with the twirl worthy “Wildest Dreams” skirt from Beach Bunny in Black (get it HERE!) or Nude (get it HERE!) respectively. The colour theme of sweet baby blues are perfect for a monochromatic look inspired by the album cover. Channel 1989’s signature colour in this beautiful blue beads bikini from VIX or the sporty sexy vibes of the Ursula Bikini from Vitamin A. Don’t forget your wayfarer sunnies!



The Reputation era for Taylor Swift was a dramatic shift, marked by her metaphorical "rebirth" as she cleared her social media and embraced the symbol of a snake. While the album delves into darker themes, fans recognize its exploration of vulnerability and the contrast between public perception and private reality. For fashion inspired by this era, think lots of black, sparkles, and snake motifs. Taylor's reputation stadium tour showcased hoods, bodysuits, knee-high boots, sharp-shoulder jackets, cut-out features, blood-red lips, and black manicures, all reflecting the mood of the era. Newspaper prints, nods to album lyrics, or iconic looks from the "Look What You Made Me Do" music video are also excellent choices. Adorning yourself in this black sequined one piece from Luli Fama or this glimmering black bikini from L*Space will help you channel the Reputation Era perfectly on your next vacay. Bonus addons like a sequined mini skirt (Get it HERE!) or shimmery flared hip hugger pants (Get them HERE!) will help complete your ensemble.



Lover. This Era was when Taylor found herself again after symbolically killing off her past self during Reputation’s track "Look What You Made Me Do." Lover is also the first album owned by Taylor following her departure from Big Machine Records. Like the literal transition in the "Me!" music video, when the Reputation snake bursts into pastel butterflies, this album was all about everything that makes Taylor, Taylor. It's also an era that was tragically cut short by the pandemic and never had an official tour so it's meaningful to fans that Taylor kicks off the Eras tour with lyrics from the album’s track "Miss Americana & The Heartbreak Prince": "I counted days, I counted miles [...] It's been a long time coming." It's also Swift's most unapologetically LGBT-positive album, as represented in the "You Need To Calm Down" music video, which also encourages viewers in it’s lyrics to support advocacy group GLAAD.  If you’re a Lover stan, show your love for this Era in the album’s signature pastel rainbow gradient. Draw a heart around your eye and throw on this flirty string bikini from L*Space or this bandeau style from Seafolly to radiate your devotion to the Lover Era in your next beach vacation insta posts!



Taylor Swift's Folklore era emerged as a surprise drop during the pandemic, breaking away from her usual release patterns and venturing into alternative music. Collaborating with Aaron Dessner (of band The National) and Jack Antonoff, the album delved into a lush, folky world filled with storytelling and local myths. The aesthetic is akin to cottagecore feels featuring floral prairie dresses and cozy knitwear. The Eras tour showcased ethereal looks incorporating a forrest-nymph essence in soft hues of whites, creams, greys, and silver. Express your affection for the Folklore Era in this white, ruffled, eyelet bikini from Seafolly or this chrome shimmer one piece with a convertible neckline. Evenings around the beach bonfire should include braided hair and the Echo Essentials Open Cardigan in Cream (get it HERE) or Grey (get it HERE) while leading a sing-along of the album’s song (you guessed it!) “Cardigan”.



Evermore, Taylor Swift’s surprise lockdown album, her second during the pandemic, extends the woodsy, cottagecore themes of “Folklore” but delves more into a winter wonderland of witchy vibes. We can all feel Taylor’s love for this album from the inclusion of 5 tracks in the Eras Tour set list including elaborate production numbers for the songs “Willow” and “Tolerate it”. Her looks included vintage slip dresses, velvet hooded cloaks, and flower crowns. The colour palette for this era consists of rusts, coppers, beige, and earthy browns. This string bikini from VIX and this cocoa hued one piece (with a dreamy convertible neckline) will bring the Evermore Era to life during your next resort stay.



Taylor's latest album has sparked a wave of creative outfit choices including recreating her midnight blue star dress from red carpet events or embracing the "Lavender Haze" faux fur and slip ensemble. Some are also drawing inspiration from the '70s vibe of the Midnights album cover shoot. Taylor's dreamy style aesthetic in Midnights features tranquil navy shades and celestial embellishments making it the perfect Era for embracing navy blue hued swimwear like this Bia Bikini from VIX or this Tradewinds bikini from Sea Level in the aptly named “Night Sky”. If you're looking for more pieces to amp up your Midnights Era beach look, top your bikini with the Marina Tiered Long Dress from Koy Resort (Get it HERE).


Still looking for more inspiration to flesh out your Taylor Swift Eras inspired vacation wardrobe?  Check out more HERE