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Trend Forecast: Seafolly

Posted on October 27 2022

What's new? What's trending? What styles will we be seeing this coming season?

Yes we’re back again with another Trend Forecast to answer your style questions about one of our most loved brands, Seafolly! This Australian brand is universal in its styling, inclusive in its sizing and consistently delivers timeless, ageless designs that never cease to make us say, "I'll take one in every colour!". Read on to find out what’s in, what’s out, and which classic styles made the cut again this season.



So What's Trending?

The Sea Dive Collection is back in a big way further proving that textured fabric is not going anywhere. Drawstring details, strappy features, and string ties are keeping things flirty and feminine.  We are seeing a beautiful range of colours this season too! Lots of Reds coming in hot, a sweet pink-mauve pastel, and an enticing (and universally flattering!) evergreen. Of course black and white are always in high demand so we’ll be seeing many of your fave silhouettes in these must have hues.

Best Sellers: Classics That Won't Quit

If you love Seafolly as much as we do you'll have noticed that they have updated their core silhouettes as part of the Seafolly Collective Collection which features a new and improved fabric that is more eco conscious and made from recycled nylon fibres.  This fabric feels, fits, and wears just as fabulously as their original core fabric so you can be sure that your fave pieces will still wear and last for many beach vacations, pool parties, and backyard BBQs to come!

The Collective Hybrid Bralette (formerly the Active Hybrid Bralette) has been our best selling sporty bralette since the first time it graced our shop floor and the Collective Halter Bandeau with its retro Hollywood screen goddess feel continues to be that universal bandeau top that looks great and fits even better on so many shapes and sizes.


The Collective Multi Strap Hipster and Collective Twist Front Bottom both feature a classic hipster silhouette with full rear coverage and unbeatable comfort.  Make sure to grab them while you can, these are the bikini bottoms you will live in!


If you've worn a piece from the Sea Dive Collection you know that the texture is divine, the fabric has the perfect amount of flattering stretch, and the silhouettes in the collection are sexy as heck, and if you haven't worn one, what are you waiting for?!  A good piece to start with is the best selling Deep V Maillot, a style that is universally flattering and effortlessly chic.


The Amnesia Kaftan and the Cotton Gauze Sarong wear like a soft breeze and are customer faves for their light weight, fuss free packability, one size fit, and fun colours!



 Gone But Not Forgotten

It's always tough to say goodbye to some of our favourite styles and although these pieces won't be repeated this season we can hope that maybe Seafolly gets sentimental enough for a throwback and brings them back again in a future collection.  The Roll Top Retro Bottom served us well as did the DD Wrap Front One Piece.  Don't get too distraught though, we still have some of these in stock so snatch 'em up while you can!




Thanks, It's New!

 Friends, we've got four (four!) new additions to the Sea Dive family, two stunning new prints, Fleur de Bloom and Take Flight, and some new hats making a splash this season!  Check 'em, out!

The new Fleur De Bloom Collection features a romantic floral and foliage print in red and pink hues and the feminine silhouette of the strapless sweetheart neckline and flirty twist tie on the Twist Tie Front One Piece compliments this print so well we are swooning.  The Sea Dive High Neck Maillot is business in the front with its chic high neck and party in the back with the low open scoop adorned with an adjustable lace up corset.


The Sea Dive Drawstring Bralette gives us all the romantic feels with its delicate straps and drawstring tie front while the Sea Dive Scoop Neck Halter has a sexy confident feel mixing comfort and structured support for a sporty silhouette that will be up for all of your bikini wearing adventures.


If you like a string bikini you're gonna love the new Sea Dive Sliding Triangle and Rio Tie Side Bottom!  Minimal coverage with maximum appeal and fully adjustable.


The new Take Flight Collection is nothing short of stunning!  This print is inspired by the intricate and unique patterns of butterfly wings and we are obsessed with the genius pairing of this print with a string bikini silhouette.  The best part is these pieces have ties that are trimmed with gold metallic butterfly wing charms!  We can't even with all this beauty.  


Who doesn't feel fab in a brand new hat!  We love the crisp white hue and pretty cut-out details on the Sails Panama Hat. The new Tropics Woven Hat with its wide brim will help shield that gorgeous face from the sun with sophisticated flair.


If you love Seafolly as much as we do and want to see more, check out our full collection here and if you're someone who likes to keep up with the newest and hottest in swim and resort style check out our New Arrivals page here.