Posted on September 06 2024
Let’s be 100% honest for a minute, life is getting expensive. And not just the usual, “I can’t afford the newest high priced skin or hair care line, or the latest trendy handbag”, everyday necessities like food and clothing are now feeling like luxuries. Social media, most especially instagram and tiktok have played a huge part in how we consume as a culture. Celebrities and influencers hawking for brands and their products gives them a huge leg up in the market and whether or not the product is of real value or not, hype is built around said product and you as an individual start feeling like you’re missing out on something if you don’t have it too. For example: One of the most popular hashtags online is literally, #tiktokmademebuyit.
This over-saturation of influencers screaming “buy now!” has contributed to a backlash to overconsumption by other influencers forming a movement known as, “deinfluencing”.
According to an article from March 25 2024 on npr.org “many (tiktok influencers) have found a foothold in the last few years as the #deinfluencing hashtag on TikTok has racked up more than 1.5 billion views.”
According to an article from March 25 2024 on npr.org “many (tiktok influencers) have found a foothold in the last few years as the #deinfluencing hashtag on TikTok has racked up more than 1.5 billion views.”
A December 2023 article on Vogue.com reports:
“In 2022, 28% of surveyed TikTok users reported making purchases due to celebrity or influencer endorsements.” it goes on to say, “The user-led intervention, which sees an army of self-described deinfluencers discouraging their audiences from buying into overhyped stuff, represents a notable departure from the usual calls to “swipe up” and “buy now.”” and goes on to ask the question, “But is deinfluencing a bona fide antidote to the gluttonous consumerism of the internet age or just a savvy marketing ploy in its own right?”
“In 2022, 28% of surveyed TikTok users reported making purchases due to celebrity or influencer endorsements.” it goes on to say, “The user-led intervention, which sees an army of self-described deinfluencers discouraging their audiences from buying into overhyped stuff, represents a notable departure from the usual calls to “swipe up” and “buy now.”” and goes on to ask the question, “But is deinfluencing a bona fide antidote to the gluttonous consumerism of the internet age or just a savvy marketing ploy in its own right?”
We’ve been thinking a lot lately on what, how, and especially where we spend our hard earned dollars and feel that concentrating on how and what we consume makes a difference not only in our wallets but also in our social and eco impact on the world, especially when it comes to fashion.
With all this in mind here are some of the ways we are shopping for our swim and vacation wardrobes right now.
With all this in mind here are some of the ways we are shopping for our swim and vacation wardrobes right now.
1. Build a capsule wardrobe collection of high quality pieces
Consider creating seasonal capsule collections that can be interspersed with each other. Invest in high end, quality garments that will last and have a timeless, classic, chic appeal so you can wear them for years. Gear yourself towards finding pieces that flatter your figure, not just silhouettes that are trending: Check out our picks for a bit of inspiration with how to get started building (or adding to) your wardrobe.
Consider creating seasonal capsule collections that can be interspersed with each other. Invest in high end, quality garments that will last and have a timeless, classic, chic appeal so you can wear them for years. Gear yourself towards finding pieces that flatter your figure, not just silhouettes that are trending: Check out our picks for a bit of inspiration with how to get started building (or adding to) your wardrobe.
2. Choose sustainable brands where you can
Consider also investing in items that are sustainably produced using eco friendly and/or recycled materials. Many of the brands we carry are already doing their part to assist you in this trend. Vitamin A, Bond-eye, Sea Level (eco essentials pieces), Seafolly (Collective pieces), and Maaji are just a few. If you’re interested in more about how these brands are contributing to a lighter carbon footprint and eco friendly practices you can check out our blog post on Eco Friendly Brands HERE!
Consider also investing in items that are sustainably produced using eco friendly and/or recycled materials. Many of the brands we carry are already doing their part to assist you in this trend. Vitamin A, Bond-eye, Sea Level (eco essentials pieces), Seafolly (Collective pieces), and Maaji are just a few. If you’re interested in more about how these brands are contributing to a lighter carbon footprint and eco friendly practices you can check out our blog post on Eco Friendly Brands HERE!
3. Don’t participate in supporting “fast fashion”
Companies that produce “fast fashion” may seem like they are easy on your wallet, however most of the garments produced by these companies are of low quality, are produced under less than desirable working conditions, and are going to end up in a never-ending fashion landfill before the year is out forcing you to go out and buy something new. If you have limited funds when it comes to packing for your trip consider some of our more inexpensive brands. These picks still pack a punch when it comes to fit, function, and fashion as well as high quality: Body Glove, Koy Resort, Maaji, and La Blanca.
Companies that produce “fast fashion” may seem like they are easy on your wallet, however most of the garments produced by these companies are of low quality, are produced under less than desirable working conditions, and are going to end up in a never-ending fashion landfill before the year is out forcing you to go out and buy something new. If you have limited funds when it comes to packing for your trip consider some of our more inexpensive brands. These picks still pack a punch when it comes to fit, function, and fashion as well as high quality: Body Glove, Koy Resort, Maaji, and La Blanca.
